- a mixture of performance and narrative in the video
- the narrative is usually shot in a different location to the performance
- locations are usually outdoors and urban
- close ups of the band members and instruments used to sell the band's identity and the use of instruments in indie music
- the narrative is usually addressing a personal issue rather than a widespread issue, as young audiences can relate to these kinds of issues (like relationships)
- the behaviour of the band and their sense of fashion are individual to and identifiable of the indie genre
These are the typical conventions we identified of indie digipaks:
- they shows images of the band members in them
- they tend to show the list of tracks on the back
- they often have an ongoing theme running throughout the digipak e.g. a colour or image
These are the typical conventions of indie magazine adverts:
- they often include similar images, fonts, and themes in the advert as in the digipak, as this means the audience can identify the band
- they often include an image of the band
