Indie Music Video Analysis

The Killers - 'Read My Mind'

This music video by The Killers is also a performance/concept video. The band wear similar clothing in this video, all dressed in black suits and waistcoats; this expresses the bands image and conveys them as a whole group who are unified. The clothing promotes the image of the band to the audience; this seems to be a popular concept of indie music videos.

This band use humour in their video, such as someone dressed up in a monster suit and also some costume changes by the band; this promotes the bands image as humourous and fun to the audience, who would then like the band and possibly want to imitate their unique indepent image.

The setting of this video is similar to the setting of the The Kooks music video, in that it is set in an urban city environment, but possibly in China or Japan. The upbeat tempo of the song reflects the colourful video and its colourful setting, even though the lyrics themselves do not relate to the music video, Goodwin's Theory would explain this as the visuals contradicting the lyrics. The music begins quietly and calmly, with some pale long shots of a city under a mountain, and as the song builds tempo and rhythm the more colourful the video becomes; showing brightly coloured city lights and street scenes.