In this ad for indie rock band The View, their live shows are being advertised. The advert contrasts in many ways with the advert for Bombay Bicycle Club's live shows. Firstly, the font is not plain and stands out from the image. The unique and eye-catching font style infers that the band are also unique and stand out from the crowd. The style of the font gives the idea it could have been written by hand, which again shows an independent 'Do It Yourself' approach to an image, typical of the indie genre. As the font is in white over quite a dark background it also jumps out of the page at a reader.
Another way it differs from Bombay Bicycle Club's ad, is that the band members are not alongside each other but seemed to be placed in positions of how well they are known to an audience, with of course the lead singer in almost centre frame and at the foreground. The setting of the image seems to be beneath some trees, with the sun shining through over the lead singer's left shoulder. This is a natural and outdoors setting, giving the impression that the band are not in a studio, and are not manufactured, but have a more realistic image, which is typical of the indie genre. The setting also loosely reflects the name of the band as a 'view' is often connected with the outdoors and nature. The colour scheme of white and green again works with this idea of the outdoors and also have connotations of a calm and laid back image. The facial expressions on the band member's faces are quite serious, showing that perhaps they take their music and image seriously.
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