Magazine Adverts

This is another advert from NME, for a debut album from indie/alternative/folk band Stornoway, called 'Beachcomber's Windowsill'. The advert contrasts very much with the one advertising Louise Aubrie, instead this advert is much more simple and traditional. The advert does not show the band at all, which means the focus is on the name of the band and the information under it about their album, as well as the descriptions it has from newspapers and magazines. This more traditional approach to advertising the band's album suggests they are quite old fashioned and independent in their approach to advertising their music, and perhaps their music is more important to them than their image, which may be something they want to get across to their audience.

The small pictures on the advert, which consist of a house with a light on and birds flying over head, a jellyfish and some other kind of creature, make a viewer curious as to what they mean and inquisitive about the band, and again also suggests a 'Do It Yourself' band, typical of the indie genre. By not having an image of the band them self, the advert is increasing their mystery and the curiousness of the reader. Again the word 'Debut' in bold letters suggests that the album is new and exciting, and the words 'OUT NOW' in capitals produces an urgency for readers to buy it, making the album seem more exclusive and a 'must-buy'. The advert includes descriptions from newspapers and NME itself, which give the reader a second opinion from reliable sources, and a reassurance that the band are worth listening to. Words like 'magical and majestic' and 'melodically magnificent' excite a reader as well as increasing the mystery of the band.