This is an advert for the indie rock band Bombay Bicycle Club. The advert is advertising their upcoming live shows. The colour scheme of this advert is black and blue, which is a simple combination, and along with the simple font which is inside the square box, infers a straightforward and clear cut band that have established their image well. The fact that the font doesn't stand out as much from the page as that in other band's adverts, shows that Bombay Bicycle Club are well known and don't need to try and catch attention through colour and font in order for reader's to pay attention to their advert.
The photograph of the band shows all four members sitting beside each other, and so as equal, unlike in photographs of other band's in which generally the lead singer takes the centre and foreground. The photograph is also advertising the band's image, in a familiar and informal way, with each member pulling a different facial expression and bodily position. The comfortable expressions and positions of the band put the reader at ease and make them want to read the advert.
The advert as a whole is simple, with a recognisable logo for the name of the band, and an uncomplicated and familiar photograph of the band. These characteristics suggest a typical indie band, who have an independent approach to advertising their music.
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